Solutions
Eight solutions, eight decisions a product org has to make well to ship predictably. Most companies have two or three in working order; the teams that ship and learn every month have seven or eight.
Below — what each one decides, the outcome it produces, and a sanitized example.
Before the org runs better, your AI has to stop forgetting.
Most "AI" forgets you the moment you close the tab. The product I'm building is a second brain that remembers across every session, captures your work nightly, and runs a team of specialists that draft, review, and improve while you sleep. The daily pains it kills:
Re-explaining yourself
→ It already knows your people, projects, and what "good" looks like.
The good answer, lost
→ Filed where you can always find it — not buried in a chat.
The copy-paste tax
→ You just ask; it already has the context.
Confident, but stale
→ Refreshes nightly and flags what changed.
Conclusions evaporate
→ Decisions kept with their reasoning, for good.
A setup that never improves
→ It records the rule behind every correction and gets sharper.
And eight systems for the decisions that run it.
The second brain is the operating layer. These are the eight decision systems I build inside the product org itself — each one fixed-scope and fixed-price.
Metrics Tree
Full revenue formula decomposition with tracking and ownership.
- Decides
- what we should be optimizing
- Real result
- User Value formula became the basis for all OKRs and project prioritization @ bootstrapped ~14M MAU calculator network
Tracking Plan
Event taxonomy with naming, params, ownership, dashboard mapping.
- Decides
- whether your analytics is reliable enough to make decisions on
- Real result
- established the Data Creation Process flow that PMs and PDAs use to spec every initiative @ bootstrapped ~14M MAU calculator network
Discovery Framework
Phased process — Requirements → Problem Validation → Solution Validation — with R&R, exit criteria, and gates.
- Decides
- how a vague stakeholder request becomes a shippable spec
- Real result
- cut discovery cycles from 7 months to 1.5 @ bootstrapped scale-up
PRD Template (with hypothesis + tracking)
Initiative template with hypothesis structure, success metrics linked to the metrics tree, tracking requirements, and an A/B test plan baked in.
- Decides
- whether an initiative is worth doing, and how we'll know if it worked
- Real result
- removed weeks of stakeholder back-and-forth per initiative; became the standard template across the product org @ bootstrapped ~14M MAU calculator network
A/B Test Framework
When to test, when not to, hypothesis structure, statistical thresholds, decision criteria — plus the operational management flow.
- Decides
- whether each launch is a learning or a guess
- Real result
- programmatic A/B testing produced 3–17% MoM RPS and session-length lift @ high-traffic ad-supported product
ICE Scoring & Roadmap Logic
Calibrated definitions of Impact, Confidence, and Effort. Stops "roadmap as debate club."
- Decides
- what we work on next
- Real result
- became the standard prioritization input across product @ bootstrapped scale-up
Product Roles Framework
PM / Designer / PDA across 3 seniority levels, with behavioural expectations.
- Decides
- who to hire next, and what "good" looks like at this stage
- Real result
- reduced product hiring time 50% via clarity on role definition and maturity fit @ bootstrapped ~14M MAU calculator network
Pricing Architecture
Tier structure, price points, and usage-based add-ons — designed from your revenue data, validated before full rollout.
- Decides
- what to charge, and who pays for what
- Real result
- Tiered pricing redesign validated at +19% MRR per single-property customer @ hospitality SaaS, ~€3M ARR
I was able to offload completely unto Catalin and focus on other areas of the business.
Markel Palmstierna
Chief Operating Officer
Catalin's got DRIVE — he'll work any project relentlessly and get it done, moving past any obstacles in his way.
Bogna Szyk
Chief Operating Officer
A rare ability to execute complex projects while maintaining high standards — a true partner and a pleasure to work with.
Sivan Kadosh
General Manager
One of the best PMs I have worked with. He will be a huge asset to any companies or clients.
Jing He
VP Finance
Instrumental in enhancing our processes — significantly improved our estimation and delivery.
Lucie Staněk Merunková
Senior Product Designer
Not sure which one you need?
The Audit (€1,500, 1–2 weeks) maps which of the eight you have, which are broken, and which are missing — in what order to fix.
Every solution above carries a real result from a named engagement.
Book the Audit