A Tracking Plan is the source-of-truth document for every event the product fires: the name, the parameters, who owns it, which dashboard it feeds, and what decision it’s there to support. Without it, analytics drifts within months — same event named three ways, missing params, dashboards quietly broken.
The deliverable is paired with a Data Creation Process: the flow PMs and analysts follow when speccing any new initiative, so events get added in the spec, not bolted on at QA.
What decision this drives
Whether your numbers can be trusted. Most analytics decisions are made on data nobody fully audited. A tracking plan plus a data creation process turns analytics from “trust me” into something a new hire can verify in an afternoon.
What it looks like
Caption: Anonymized Data Creation Process flow.
What you get
- Event taxonomy: every tracked event with name, params, owner, schema
- Data Creation Process: flow for adding/changing events as part of any spec
- Dashboard mapping: which event feeds which dashboard tile
- Audit of existing events: which to keep, fix, deprecate
Real result
At the same engagement, this established the Data Creation Process flow that PMs and PDAs use to spec every initiative going forward.
Price
€5,000 fixed, 4 weeks.
