ROOTCAUSE Consulting
For investment funds

I work the other side of the table too.

My current CPO engagement didn't come from a founder — it came from the investment fund that owns the company.

Hired by the fund's CEO, embedded in the portfolio company, reporting to the fund stakeholder who owns the relationship. That's the working arrangement these offerings are built on.

Built for portfolio work

13+ yrs

Senior product leadership across five SaaS companies — embedded, not advising from outside

5 verticals

Fintech, payments, productivity, ad-supported, and hospitality SaaS — patterns that transfer across a portfolio

Fund-side

Hired by the fund and reporting to it — operating inside the portfolio company as acting CPO

Discreet

Company-specific findings stay with the company; only anonymized patterns travel across the portfolio

Portfolio Product Diagnostic

The Audit format applied to 3–5 portfolio companies in sequence, then a fund-level synthesis: common gaps across the portfolio ("4 of 5 don't have a metrics tree"), per-company fix sequences, and a maturity read you can act on.

Best for

Value-creation programs, post-investment 100-day plans, annual portfolio reviews.

Pre-Investment Product Due Diligence

A pre-deal Audit of the target's product org: maturity of the 8 decision systems, execution risks, key-person dependencies, and a 100-day plan ready for the IC memo.

Best for

B and C-stage SaaS deals where product execution is a primary value driver.

Embedded Operator

Acting CPO inside a portfolio company, engaged by and reporting to the fund. Strategy execution, leadership restructuring, KPI systems matched to your portfolio-wide standard, board-ready reporting every quarter.

Best for

Post-acquisition transitions, leadership gaps, companies between product leaders.

How fund engagements work

Confidentiality across the portfolio

Engagements are scoped per portfolio company with a standard NDA. Cross-portfolio insights are anonymized and aggregated; specific findings stay with the company being audited.

Conflict of interest

As a consultant, exposure to a range of companies is part of what makes the work valuable — so I guard it carefully. I disclose any portfolio overlap before engaging and decline anything where the conflict is material. No single mandate is worth putting another client's trust at risk.

Reporting into the fund

I report to one stakeholder inside the fund — the partner or operating lead who owns the company — with a written read on sized impact, sequenced fixes, and outcome tracking. Where it travels from there is theirs to decide.

Contracting

B2B contract via RootCause Consulting (operating since 2021), engaged by the fund or by the portfolio company directly — whichever fits your structure.

Start with one portfolio company.

A 30-minute call to scope — bring the company you're least sure about, I'll bring the diagnostic plan.

Book a free 30-min call