Diagnose. Install. Run.
Each format has a fixed scope and a measurable outcome agreed up front. Most clients start with Diagnose or a single Install before considering Run. The Audit fee is credited in full against any Install.
Diagnose · Product Org Audit
Find out what's actually wrong.
1–2 weeks with a senior eye on your product org. You leave with a clear written assessment — what's actually off, what to fix first, and what it's worth — sequenced and ready to act on.
What changes
- ✓ You know whether your product org has a real problem, or just a feeling
- ✓ A sized, sequenced fix list — what to do first, why, and what it's worth
- ✓ You can defend your next product budget conversation with confidence
Best fit
Founder suspects something is off in product, but can't name it precisely. Wants a senior read before committing more budget.
Not a fit if
You want a 30-page report with frameworks. The Audit is sharp and short by design.
Proven
The current engagement came through an investment fund auditing its own portfolio company — the diagnostic format is built for that level of scrutiny.
Install · Fix one decision system
Fix the specific thing that's costing you.
Together we identify the highest-leverage gap in how product decisions get made, and close it. When we're done, that decision runs well — with your team doing it without me.
What changes
- ✓ The decision it targets — pricing, prioritization, discovery, hiring — stops costing you weeks each cycle
- ✓ Your team owns the operating layer; it doesn't depend on me being in the room
- ✓ Measurable movement on the metric the solution targets
Best fit
You know what's broken (or you've done the Audit). You want it fixed and running — not specced into a doc nobody reads.
Not a fit if
You need someone to also run it ongoing. That's the Embedded engagement.
Proven
Most recent gap closed: pricing — tiered redesign validated at +19% MRR per customer before full rollout.
Run · Embedded CPO
Acting CPO until you're ready to hire one.
2 days/week as your Chief Product Officer — running the product cadence, owning the roadmap, sitting in your leadership meetings. Until the company is ready to hire a full-timer.
What changes
- ✓ The roadmap moves predictably; "are we shipping?" stops being a leadership question
- ✓ Hiring decisions get made on time, at the right level, against a clear scorecard
- ✓ The founder is out of the daily product loop, with a team that can run without her
- ✓ Your investors/board see consistent, defensible product progress month over month
Best fit
Founder-led product hitting its ceiling, no internal CPO/Head of Product, can't justify a full-time hire yet.
Not a fit if
You need a full-time product leader on payroll. I'll help you hire one — that's part of the engagement.
Proven
"I was able to offload completely unto Catalin and focus on other areas of the business. He started delivering results straight away." — Markel Palmstierna, COO (Omni Calculator)
Not sure which one fits?
Book a free 30-minute call. Bring the situation — I'll bring the recommendation.
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