A PRD that doesn’t have a falsifiable hypothesis isn’t a PRD — it’s a feature request with extra steps. This template forces every initiative to commit, in writing, to: what we believe, what we’ll measure, how long we’ll wait, and what we’ll do if we’re wrong.
The template is paired with a 60-minute training session for existing PMs so it actually gets used the same way across the org.
What decision this drives
Whether an initiative is worth doing, and — once shipped — whether it worked. Most “shipped, success” claims fall apart under scrutiny because nobody wrote down the success criteria upfront. This template removes that wiggle room.
What it looks like
Caption: Anonymized Initiative Template (pages from Template_for_Project).
What you get
- PRD template with hypothesis, success metrics linked to the tree, tracking requirements, A/B test plan
- Worked example using one of your in-flight initiatives
- 60-minute training session for existing PMs
- Calibration document for “good enough to start build”
Real result
At a bootstrapped scale-up, this template removed weeks of stakeholder back-and-forth per initiative and became the standard template across the product org.
Price
€4,000 fixed, 3 weeks (includes the training session).
