ICE on its own is junk. ICE with calibrated definitions of Impact, Confidence, and Effort — anchored to your metrics tree, your historical bets, and your delivery capacity — is the single cheapest prioritization input most product orgs are missing.
The artifact is the rubric, not the spreadsheet. The spreadsheet writes itself once the rubric is honest.
What decision this drives
What we work on next, in what order, and why. It does not replace strategic judgment — it ends the debate-club version of prioritization where every PM scores their own bet a 9/10/2.
What it looks like
Caption: Anonymized ICE scoring rubric.
What you get
- Calibrated rubric for I, C, E with concrete examples
- Anchor cases (one shipped initiative scored against the rubric retroactively)
- Working session to score the current backlog
- Cadence and ownership for re-scoring
Real result
At a bootstrapped scale-up, this rubric became the standard prioritization input across product.
Price
€4,000 fixed, 3 weeks.
