ROOTCAUSE Consultancy
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What is a pricing redesign worth to you?

Most SaaS pricing was never designed — it evolved. At my last engagement, a tiered pricing redesign was A/B-validated at +19% MRR per customer. Plug in your numbers and see what ARPU expansion would mean for your business over the next 12 months.

€100,000
€10k€900k
+12%
+5% conservative+25% aggressive

My validated result was +19% per single-property customer. Default here is deliberately more conservative.

1.5%
0.5%5%
4 months

New pricing usually applies to new customers first, then migrates the base. The ramp models that.

12-month added revenue

€0

MRR after 12 months

€0

Return on a €6k engagement

MRR trajectory — current pricing vs. redesigned

Current Redesigned

This is a model. Your pricing data will tell the real story.

The Audit (€1,500, 1–2 weeks) includes a read on whether pricing is your highest-leverage gap — fee credited in full against any Build.

Book a free 30-min call

Assumptions: uplift applies progressively over the chosen ramp, churn applies equally to both scenarios, no new-logo growth modelled (isolates the pricing effect). This is an order-of-magnitude tool, not a forecast.